The program was amplified via custom content, a custom video series, co-branded promotions, and multi-channel social amplification.
The program drove social conversation around the film, which was amplified via high-impact media and takeovers. Irish Whiskey’s 50 State Irish Pub Tour in March of 2015, Playboy developed an exciting consumer promotion that encouraged fans to share their Tribe of True Characters Instagram photos for a chance to win a trip to the Playboy Mansion.
In partnership with Hornitos, Playboy did something that had never been done in the 63 year history of the brand: developed a custom, multidisciplinary content franchise themed to Hornitos’ “Not Just Any” brand messaging across Playboy’s print, digital, social, video and event platforms. The program was complemented by a variety of digital, event and social activations.
And Madison Beer was the centre of attention when she attended the MTV EMAs 2017 in a dramatic black dress, rocking the red carpet at The SSE Arena in London on Sunday.
The 18-year-old singer stunned in her elegant attire, which featured a low-cut neckline and nipped in waist.
Be the belle of the ball in your own version of the dress by shopping the best versions in the carousel below.