It’s time science had a go at love.’It went on: ‘Imagine being able to stack the odds of finding lasting love entirely in your favour.
Internationally, hentai is a catch-all term to describe a genre of anime and manga pornography.
English adopts and uses hentai as a genre of pornography by the commercial sale and marketing of explicit works under this label.
A complaint was made to the Advertising Standards Authority (ASA), Lord Lipsey, who is joint chairman of the All Party Parliamentary Group on Statistics.
He said: ‘Phrases like ‘scientifically proven’ should be confined to claims that are just that, not used in crude puffery designed to lure in those longing for love.‘This is a new form of fake news which the ASA has rightly slapped down.’The website said it required users to complete lengthy questionnaires to determine their personality traits, values, interests and other factors.
The original meaning of Hentai in the Japanese language is a transformation or a metamorphosis.